marjan 
karimian


this is just a glimpse into my world
as a multidisciplinary graphic designer.



selected
works
↓
01 → Likely
art direction + graphic design 2025
02 → Shirin
brand redesign + packaging redesign - 2023
03 → Bioderma Sensibio H2O
campaign - 2020
04 → Kar.Khune
art direction + set design - 2020
05 → Bioderma Sebium H2O
art direction + digital content design - 2019
06 → Arezoo
brand redesign + packaging redesign - 2019
07 → Nestlé
packaging design - 2019
08 → Torteia
packaging design - 2017
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2025

















Shirin
↓

Shirin is a 60-year-old family-run confectionery located in one of Tehran's most authentic neighborhoods. Over three generations, they’ve built a devoted customer base with many
loyal patrons who return for their beloved traditional treats.

Among these, the Sweet Chickpea—a classic Iranian pastry made using the same 60-year-old family recipe—remains their most cherished and iconic product. Its distinctive shape even served as the inspiration for Shirin’s new visual identity.

While the brand has experienced many ups and downs over the years, they’ve always
preserved their heritage with pride. In response to the rise of modern boutique confectioneries and a growing younger audience, Shirin felt the need for a refreshed look—one that would strike a balance between modernity and their deep-rooted traditions, appealing to both loyal customers and a new generation.
 [service/s]:
brand redesign + packaging redesign
[client]: Shirin Confectionery
[agency/studio]: freelance project
[year]: 2023