Likely headwear
digital
catalogue↓
A design project developed to introduce and elevate the Likely studio custom headwear service.
The objective was to shift the perception of branded hats from simple merchandise to meaningful
fashion pieces that reflect personal identity and cultural alignment. Recognizing that clients view hats as symbols of belonging—to a brand, a community, or a movement—the catalog was designed as more than a product guide.
It presents the customization process, available options, and order information through a refined, editorial layout that balances clarity with visual storytelling.
[service/s]:
art direction + graphic design
[client]: Likely Inc.
[agency/studio]: Likely Inc.
[year]: 2025