Arezoo
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Arezoo is a personal, lifestyle brand that, in 2008, embarked on the design and handcrafting of candles and remains dedicated to artisanal production
to this day. Arezoo recognized the need for a substantial brand image overhaul in 2019 in response to market conditions, heightened competition and the design to expand its clientele.
The term 'Arezoo' holds profound significance in the Persian language, denoting 'hope' and 'desire'. The discerning clientele expressed a desire for a logo bearing this name, while incorporating distinct Persian language elements. Their ultimate objective was to exude simplicity, enhance visibility, and offer a gratifying shopping experience to their customers.
[service/s]:
art direction + brand redesign + packaging redesign
[client]: Arezoo
[agency/studio]: freelance project
[year]: 2019