01 → Likely
art direction + graphic design 2025
02 → Shirin
brand redesign + packaging redesign - 2023
06 → Arezoo
brand redesign + packaging redesign - 2019
07 → Nestlé
packaging design - 2019
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Bioderma Laboratories is a privately owned French pharmaceutical company that specialises in medication for dermatological and hair/scalp conditions, as well as for Pediatry and cell regeneration. Bioderma marked a significant milestone, commemorating the 25th anniversary of its iconic and top-selling product, Sensibio H2O, through a global campaign dedicated to celebrating women's empowerment on a worldwide scale.
This campaign was a tribute to the strength and sensitivity of women, transcending age, religious beliefs, and cultural backgrounds, as they make personal, professional, and intimate choices.
No matter the path they choose, every choice deserves respect.
The task of orchestrating and executing this social campaign in Iran was entrusted to Daarvag International Advertising Agency, which proficiently managed two core components: the social campaign and BTL activities.
[client]: Bioderma
[agency/studio]: Daarvag Advertising Agency
[year]: 2020
In line with the message of the campaign, we sought out ambassadors who had made choices in their personal and professional lives that had completely altered their life path. These were women whom we might all find some among us by looking around.
The search for these ambassadors ultimately led to collaboration with seven different individuals who regardless of age and diverse beliefs, had each in their own way made a choice at some point in their lives that divided their life into before and after. Choices that ultimately are admirable and respectable.
Ambassadors:
Nesa Azadikhah | Yassi Hejazi | Maryam Mohebbi
Niloofar Farahmand | Kiana Yarahmadi | Laleh Seddigh | Maryam Talaee