Almond Cerelac
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product launch campaign
Nestlé is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014 .
In 2019, in line with its infant nutrition product line expansion, Nestlé made the decision to introduce its new product Almond Cerelac for the first time in the Iranian market and this presented a valuable opportunity for Nestlé Iran team. The unveiling of this product was entrusted to Daarvag International advertising agency and was executed in two segments: ATL and BTL.
The Nestlé Iran team decided to send a sample quantity of the new product to Nestle's Global as an expression of gratitude for the trust placed in them. This required special packaging for the occasion. Ultimately, considering the client brief and in alignment with the campaign visuals, the desired packaging was designed, executed, and sent to Nestlé's headquarters.
[client] : Nestlé
[agency] : Daarvag International
[year] : 2019