marjan 
karimian


this is just a glimpse into my world as a 
multidisciplinary graphic designer.



selected
works
↓
01 → Shirin confectionery
(brand redesign + packaging redesign) - 2023
02 → Bioderma Sensibio H2O
(campaign) - 2020
03 → Kar.Khune
(photography art direction + set design) - 2020
04 → Bioderma Sebium H2O
(photography art direction + digital content design) - 2019
05 → Arezoo candle
(brand redesign + packaging redesign ) - 2019
06 → Almond Cerelac
(packaging design) - 2019
07 → Torteia
(packaging design) - 2017
about
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2024








Arezoo candle
↓brand redesign
Arezoo is a personal, lifestyle brand that, in 2008, embarked on the design and handcrafting of candles and remains dedicated to artisanal production to this day. Arezoo recognized the need for a substantial brand image overhaul in 2019 in response to market conditions, heightened competition and the design to expand its clientele.

The term 'Arezoo' holds profound significance in the Persian language, denoting 'hope' and 'desire'. The discerning clientele expressed a desire for a logo bearing this name, while incorporating distinct Persian language elements. Their ultimate objective was to exude simplicity, enhance visibility, and offer a gratifying shopping experience to their customers.


























packaging
↓During the design process, the client specifically requested minimal use of different items for packaging the products. Their approach emphasized designing packaging items to serve multiple purposes, thereby maintaining simplicity. For instance, rather than having several types of wrapping papers for packaging and gifting, we aimed to intelligently design a single wrapping paper that could serve both functions: protecting the product from damage and enhancing the presentation of gift packages.

This goal required examining and calculating all the necessary printing items, their shapes and sizes, which ultimately through collaboration with Arezoo team we
achieved the desired result.


































graphics
↓
In the midst of this rebranding there was a strong need for a new graphic and visual language. As small and local brands attract many customers through social networks like Instagram, these customers often have a strong desire to easily place orders through those same social networks. Responding to this need led to a transformation in the aesthetic of Arezoo's social media branding in line with this rebranding.

As a result, a significant amount of graphic and visual content was designed and produced to ensure that customers have a pleasant experience throughout their shopping journey.















































[client] : Arezoo candle
[year] : 2019