[project]: Sensibio H₂O 25th Anniversary Campaign - 2020
[role/s]:
art direction
packaging design
graphic design
[co-designer]: Malika Naghashan
[copy writer]: Elnaz Milani
[project manager]: Golcima Rajabi
[video production manager]: Afshin Sohrabi
[photographer]: Soheil Golestaneh
[agency/studio]: Daarvag Advertising Agency
[campaign ambassadors]:
Nesa Azadikhah
Maryam Talaee
Niloofar Farahmand
Kiana Yarahmadi
Yassi Hejazi
Maryam Mohebbi
Laleh Seddigh

[challenge]:
To celebrate the 25th anniversary of Sensibio H₂O, Bioderma launched a global campaign centered on women’s empowerment. The task in Iran was to localize this global message in a way that resonated with local audiences, while preserving the campaign’s universal theme:
every choice deserves respect.

[approach]:
Daarvag Advertising Agency managed both the social campaign and BTL activations.
A key challenge was adapting the global video. We searched for women whose personal or professional decisions had reshaped their lives, choices that marked a clear “before and after.” This led to collaborations with seven ambassadors of different ages and beliefs, each embodying the campaign’s message.

[result]:
The localized campaign successfully translated a global idea into a culturally relevant narrative, honoring women’s strength and sensitivity while reinforcing Bioderma’s commitment to universal respect and empowerment.

close